A little bit of extra work when implementing a website can go a long way to facilitating future marketing activities and getting clients to really engage with your business.
Let’s try a hypothetical case study.
Two restaurants sit next to each other in a busy shopping strip. Objectively, both are of a similar culinary standard, both enjoy a similar number of customers and both (for this example) have a website. (more…)
A few years ago there was a series of television ads I really enjoyed about a tradesman who forgot to submit his listing to the yellow pages phone directory. The implications of the ad where straightforward; any business who didn’t advertise in the directory ran the risk of losing huge amounts of business. (more…)
So, the first part of our quick guide – which is quickly turning out to be less quick than I expected – dealt with the mechanics of search engines and how users interact with them. As the most trusted providers of information on the web, it’s vital that businesses seek to maximise their exposure to search. The process of ensuring maximum visibility to search engine queries is Search Engine Optimisation, or SEO.
There are a few central pillars to any SEO strategy (more…)
Part 1: First impressions count.
We all know first impressions count, whether it’s the friendliness of staff at a restaurant, the impressive (or unimpressive) lobby of a hotel or simply the manner in which a phone call is answered. As life gets busier and busier, consumers are encouraged to put more and more weight on first impressions – and with so much choice in the market these days, they can afford to. (more…)